A Second Second

An Exhibition of the works of Itay Noy, a timepiece artist and designer, winner of the Andy Prize
Itay Noy, trained as a jewelry designer, is a post-modernist timepiece artist who focuses on tools that measure time in an intellectual and philosophical approach, touched with humor and nostalgia. Noy was awarded the Andy Prize “for his unique contemporary artistic work, which is touching from the point of view of the idea, and excellent in execution,” as Nirit Nelson, the chairperson of the Andy Prize wrote. “His timepieces… in addition to their esthetic complexity tell us a great deal about time and the way in which we experience it. His thought-provoking works are masterpieces which will stimulate discourse in the future.”
The exhibit displays watches, wall, table, and alarm clocks, all unique and unusual, but nevertheless practical. The exhibit is divided into several sections: one presents “second-hand watches” – old watches that have stopped, found in the homes of relatives and friends. These were taken apart, cleaned, polished; the mechanism, hands and crystal were replaced with new ones. The stopped old hands of the old watch were printed on the face of the new one, representing its “time of death.” The old watch is trapped within the new working one.
Another section shows “grandfather clocks” – old wall clocks; the artist enlarged the photographs of the old clocks to their original size. On the back of the photo he attached a tiny mechanism which imitates the ring of the original clock, showing time by using new hands. “The city square” is the name of the clocks, whose faces show aerial photographs of squares in the main cities throughout the world, following graphic processing: Kikar Hamedina in Tel Aviv, the Étoile in Paris, Saint Peters in Rome, and Trafalgar Square in London.
“Fractal clocks” (fractal – a group of lines with a broken dimension, each read as an exact copy of the other) is another section. In these clocks simple geometric lines have been processed in a fractal computerized process rendering complex decorations.
Duality – two-sided clocks, either complementing or contrasting with one another: a Shabbat hour-glass, informative-decorative, modern-classic, exposed-hidden.
The exhibit also shows table clocks made of gold-plated brass, table clocks that run on computers, etc.


Curator and designer: Tal Lanzman
Opens: June 12

Closes: October 27, 2007